With the huge popularity of social networking on the web at the moment, there are new ventures and start ups springing up all over the place, all vying for a slice of the publics attention. Facebook is the big daddy and clearly leading the way for everyone else, certainly in tersm of numbers of members, which is now believed to be around 620 million.
As social grows into an ever larger beast, businesses will be forced to pay more attention to it as this is where their audiences hang out and talk about your brand. It is crucial now more tha ever that brands take part in these conversations as they have a multitude of benefits. Many businesses will use loans or půjÄka as they say in Czech to fund these ventures
New social media tools are being release all the time, geo location services are on the tips of everyone’s tongues at the moment, exactly because they have so much potential for business integration. But innovations are constantly happening in the relatively new and untapped world of social, the latest of which is One True Fan, a venture funded by a loan půjÄky a úvÄ›ry as they say in Czech
One true fan is like Foursquare for the web, that is a check-in service but for websites rather than physical locations. For the average browser, this turns net navigation into a game, who can visit a site the most times and become the one true fan.
For businesses however this could be huge news, one true fan allows businesses to gauge not just how much their site is visited, but who is visiting their site. Obviously this will not give a totally accurate picture but they will have a much better idea about it.
One True Fan is an interesting concept and on ethat could prove to be very valuable to individuals and businesses. it is used through a pop up tool bar, available on all the major browsers which lets users sets their preferences so they can automatically be logged into sites, if they so wish. The social media service is free, so personal loans, or nebankovní půjÄky so they say in Czech, are not necessary to take part.