Nothing has a more immediate or sustained effect on the financial success of any website, than the keywords the web page is optimized for.
If a site is not receiving any visitors from the major search engines, just changing the keywords the web page targets can have a dramatic impact. But getting additional traffic from the various search engines is no assurance that the traffic will generate any revenue.
The main element is to apply proper long tail keyword research to discover keywords which are not only seen low competition, and yet which have commercial intent.
People using search engines will be in one of these simple three categories:
1) Simply just browsing the world wide web with no actual intent, or at the first stage of research where they are reviewing at what is accessible.
2) Looking into the options available and are looking for the best product or service which matches their desires.
3) These people know what they need and are looking for a place to purchase it.
The closer the keywords (a web site is optimized for) are to the third class, the higher the revenue the web page will crank out.
Keywords in this third group are extremely specific and typically will not receive much traffic from the major search engines, but that traffic will appear on a web page with their credit cards out, ready to spend…
When doing long tail keyword research, don’t worry too much about how much times the keyword is used in a search engine. Target on whether the keyword has high commercial intent and is very specific.
Here’s an illustration:
The keyword “acne” might receive plenty of traffic but what accurately are the persons who type that into the search engines looking for? Maybe it’s any of these:
- What is acne?
- How to cure acne?
- How to spell acne?
- Is acne a nightmare?
- What acne solutions are out there?
- Which are the best acne products?
- etc.
Consider these on the other hand:
- How to reduce acne fast?
- How to get rid of acne quickly?
Anybody who types those into search engines wants a fast solution to their skin problem. A web page which endorses an acne cure and targets identical long tail keywords is going to produce a greater earnings than a web site which targets a general keyword like “acne”.
So when creating a website, don’t get too hung up on the number of times a low competition keyword is used in the major search engines, but do look closely at the commercial intent of the keywords.
The ‘Easy Keyword Research’ Guide shows you the correct way to perform long tail keyword research to find money generating keywords that give you customers ready to buy, instead of freebie grabbers and information gatherers.