Becoming a traffic magnet is an idea that anyone with a website should want. If you think of your prospect’s frame of mind when they come to your site, it’s easy to begin attracting them. Why aren’t they buying from you?
The first step is to use a decent analytics program, so you can see when your visitors are leaving and figure out why. If you can figure out why they aren’t buying, you can fix it and they might. Google’s free analytics is available to the public at no cost. Obtaining the visitor date from your website can help you improve your sales.
Next, you need to find where your audience already is. Do a search for your most basic keyword terms (if you sell expensive chairs, a search for chair would do the trick). What sites pop up? Visit the first 3 sites that come up, as they will be getting the most traffic from their current ranking. Look for advertising on the page, if someone else is advertising there, you should be able to, too. If you see something like that, you should be able to advertise on this website and syphon off their visitors. You might find social sites where you can become involved with their audience for free.
Have you ever heard of Google alerts? Google’s alerts service lets you know when people use keywords you want to know about. Think about this for a moment: Your potential customer goes to Yahoo Answers and asks a question that directly relates to your product. A notice is sent to let you know about it and you can go answer the question. You also get to leave a link to your website. All you have to do to make this happen is setup possible questions as Google Alerts! To find the questions, go to Yahoo Answers and do a search for your most basic keyword term to find questions that others have already asked. The key is to take a piece of the question and wrap it in quotes, that tells Google to only send you alerts with that exact term included in it and will save you from having to dig through alerts you don’t need or want (example: “how do i get traffic”). The best part is that Google already knows that the question is there, so it will be back to find your link to your site and will give you credit for it.
This is the most obvious step that nobody ever thinks about. In May of 2007, Google implemented a massive change to their search engine that was called “Universal Search”. They took their individual search engines (video, news, blogs, etc…) and put it all into one gigantic index of the web. I’m sure you saw this the last time you searched for something on Google. This revealed to us marketers that we should target video, news, blogs, local listings to get ranked easier. There is much less competition for press releases then there is for websites. Use this and send out a press release when you have something newsworthy to announce.
Ross Goldberg is a traffic generation master who reveals all you could ever need to know about increasing traffic to your websites the right way.