Top Link Building Mistakes that Marketers Make

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It’s a flat-out no-brainer that building links is vital for SEO. The only real issue is getting high quality backlinks from good and relevant websites. In other words, the whole link building process can be time consuming and expensive in its own way. That’s why you’ll need to take good care about your link building campaigns. Mistakes can be costly and waste a lot of your hard work, time, and money. There are mistakes that are easily avoided with the right knowledge and action. Ok – looks have a look at some commonly seen backlinking problems so you can prevent them in your own marketing.

Failing to check for the “no follow” tag is something a lot of marketers forget about, or don’t know. When a link is ‘no follow,’ the engine spiders will not follow that link – but in a certain way. If your link resides on a page that assigns the no-follow attribute, then you won’t receive the linking power credit you were hoping for. So be sure to check before you post your link, whether it’s a blog comment or other kind of link.

You can find link exchanges that advertise for link building. But you need to be careful to avoid being scammed. Using a link exchange can still work for you, and they are white hat SEO practice. But you’ll find that not every one of them will be worth the trouble. If it’s a scam, you will pay them for a link. Then either they take it down a little later, or it’s posted somewhere with a no-follow link attribute. So do check that your links are still in place, and always try to find a reputable link dealer.

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Another common link building mistake is working on getting backlinks from sites that have separate links pages, or dedicated pages filled with other links. You’ll see far better results getting a link from a page that doesn’t already send out backlinks to hundreds of other sites. Many of these pages happen to have 200+ backlinks and having your link among all these links wouldn’t make much of a difference. However, some directories will use a ‘nofollow’ tag on backlinks showing on their pages. This means even if there were 200+ links on that one page, with most of them being “nofollow, excluding yours, then it will count. You really can improve your linking campaigns by using the suggestions you just read about. Now you know about them, so be sure to remember how to avoid them.