While looking for a Used Toyota Houston Texas car shopper Marvin Perriman found his way to Russell & Smith Mazda from a Google search. What began as a simple Google search for Houston TX New Car is now a satisfied customer driving down the road.
This success story has become common for Russell & Smith Mazda. Droves of prospective buyers are have been pouring into the showroom confident that they are about to make a smart purchasing decision. Business has been booming since Russell & Smith Mazda launched their new website.According to Forbes Magazine, the first quarter of 2010 saw the automotive sales improve by 24.3%; clearly worthwhile buyers are showing confidence in the industry. With the automotive industry showing signs of life Russell & Smith Mazda has seized the initiative by launching a new database-driven website.
With consumer faith soaring, many dealers are looking for new ways to get their inventories in front of prospective buyers. Since unleashing their new website by Jorn & Price Marketing Russell & Smith Mazda’s customers have enjoyed a great sense of ease with the car buying process. These customers show up on the lot educated about the selection and are ready to make a deal.
The automotive industry has been hit particularly hard the last few years. The economic downturn uncovered several dealerships that were unable to compete in a modest buying market. Several dealerships had to close due to dwindling sales, overextension of capital, or underacheiving management. The surviving dealerships are now flourishing that buyers are once again ready to commit to purchasing a vehicle. Not long ago many dealerships were facing extinction. As credit scores fell and quality buyers grew scarce, many dealerships faced difficult choices about their spending. Without a stream of new buyers many dealerships had to cut back on advertising. The survivors of the downturn have found exciting new ways to maximize their advertising dollars using the internet to effectively display their inventories.
“I would never have believed the numbers we produce now would have been possible. We get business from longer distances now and in greater numbers. The best part is that we rank highly on Google for more than just Mazda. We rank for competing makes as well!”
Mark Rehkopf, VP Russell & Smith Mazda
Businesses like Russell & Smith Mazda didn’t simply go away when the economic downturn hit; they tightened their belts and found ways to survive in a tough industry. Their survival is an inspiration to anyone who has faced tough times these last few years. With the right blend of honesty, hard work, and expertise Russell & Smith Mazda has made it through the recession and is positioned for great success in the months to come.
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