What if I told you there was a way you could increase traffic to your website, increase the amount of time visitors stay, increase your conversion rates, and enhance your relationship with your audience – all for free? You might be tempted to think that I was trying to sell you one of those “get rich quick for no work at all” type of Internet marketing schemes.
But I’m serious. Video marketing just may be the magic bullet of online marketing. Just consider that YouTube gets billions — that’s right, billions — of searches every day and this should tell you something by itself. Did you know that YouTube is second only to Google as a search location on the web?
Here are just a few of the many benefits of incorporating video into your sites:
• Boost conversion for sales pages. We’re all used to seeing those longform sales letters, but they may be confined to the history books as the top Internet marketers are pushing their profits by using video.
• Increases site visits. When you publicize your website or blog link through your videos, and distribute those videos to any (or preferably ALL) of the best of the video sharing sites, you’ll see an increase in traffic as people come to your website in search of more quality information.
• Increase in connection. There is nothing like the connection that you can form when people actually hear your voice and look directly at you, even if virtually and this is much more powerful than the written word. Interpersonal relations experts know that most of communication (up to 80%) is non-verbal, coming from facial expressions, tone of voice, and body language. You don’t allow your audience access to this kind of communication and can expect a lower level of results if you starve them from this valuable information source.
• Extend your reach. Reading is only one form of learning, of which there are many. If you use several different styles of learning in your marketing endeavors, you will reach a much broader percentage of your possible audience.
• Increase in status. Let’s face it; if we read something extraordinary, we may become interested, but some doubt remains. Were these claims penned by the “author”? Was it all written in their own words? They may have been a ghostwriter here. But when we SEE and HEAR someone talking about their area of expertise, we perk up – we know that they are, indeed, the expert, not just a mouthpiece for someone else’s words. And to take advantage of this quickly, seriously consider taking on a solo virtual assistant, or even a virtual assistant team to make the most of your efforts in a very short period of time.
That should be enough proof for you to convince you to give this video thing more consideration. I know, I know, you’re still not sure you can do this. We’re going to show you just how to get over your fear of the camera and how you can put yourself across well in the next section.
First of all, we’re always hardest on ourselves. Even if you think you look poorly, others will likely not feel the same way.
Secondly, I am sure that you have heard of Danny DeVito and Gene Wilder, haven’t you? You would never say that either of them look like an oil painting, but each made a significant career from their efforts in front of a camera. Don’t forget, an “on point” virtual assistant can help you with all the details.
However you look, however nervous you are and how little you think you have an ability to speak on camera, you can nevertheless introduce video into your Internet activities and take advantage of some of the benefits that this can bring you.