Here’s a saying that you will likely grow sick of: The money is in the list. You might get weary of hearing it, but it’s smacking you in the face for a reason – it is the truth! First off, why don’t we answer the question, “What is an opt-in targeted email list?”
A list in Online marketing terms is a database of contact information of your leads. So if you have a product or promote products about gardening and I subscribe to your email list, I am a prospect which you could market to repeatedly until I remove myself from your list.
Why then is creating a list so worthwhile? Suppose you start off as an internet marketer. You discover a niche you truly like and you start working what you have learned into some targeted traffic for your affiliate links.
Over a period of thirty days, you funnel 5,000 prospective buyers from the Internet that have an interest in your specialized niche straight through your affiliate link to the product owner’s internet site.
They even buy – yea! You’ve made a 50% payment with a 2% conversion rate. Meaning 2 out of every 100 people you sent purchased the product, and your share was $26.00 (by way of example). You made a cool $2,600 this month – good for you!
Unfortunately you’re leaving money on the table. Those 100 people that bought from your 5,000 clicks? They are now on the product owner’s opt in list, not your opt-in targeted email list. So what he will do is email them additional offers over the coming weeks.
After all, they’re proven buyers. Over the next 30 days, those buyers fork over some more money for things that go with the first one they purchased. That money goes to the product seller, not you, since you passed on building a list to start with.
A better way to develop an Internet Marketing business is to begin with a list from day one. Before you let a single person slip through your link without getting their name and email address, have your plan set up to construct a list.
You can have unlimited email lists for different niche categories by using a very simple tool like Aweber, which costs about $19.95 a month. Everyday you can log in to see how many individuals have signed up, and you can build automated emails to send out to help turn your list into alot more sales.
So why should the product seller get to benefit from that individual again and again when you’re the one who brought him the customer to start with? Stake your claim to each prospect and leverage your relationship with him for future product sales and commissions by simply building your opt-in targeted email list.