Twitter is one of the newer entries in the social media marketing field. Launched in 2006, it has become an enormously popular way for people to connect and keep in touch. Like any form of social media, it has also attracted businesses keen to get on the bandwagon of social media marketing.
Using Twitter as a Marketing
You can follow other users with similar interests, and they can follow you. Each time you add an update, all of your followers receive a message.
They can choose to respond or not.
Using Twitter for marketing does take time (as does any attempt at social media marketing). You need to build a community of followers and engage with other users to create credibility. To make links, you have to have something interesting to share with people, which means you need to spend time creating enough current, relevant, interesting and (occasionally) thought-provoking content for your followers to read.
Tips for Using Twitter as Part of Your Online Marketing
There are some basic rules to follow when using Twitter for marketing. In fact, many of these rules apply to other social media sites too, like Facebook.
• Always link back to your site or blog. That is why you are doing this in the first place.
• To get followers, put a link on your site or blog inviting people to follow you on Twitter. Twitter provides the code for a “badge” that you can drop into your Website or blog.
• Follow the lead of those who came before you. There are users with hundreds of followers. Check out what they are tweeting about so you can get ideas.
Use Twitter as Part of a Detailed Social Media Marketing Strategy
As part of this strategy, develop a plan for your content. Don’t throw any old thing up there just to have something to link to. A consultant can show you how to create compelling copy that makes your blog, articles and Website work with your social media marketing, so that you are drawing traffic through as many channels as possible.
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