Do you know anything about keywords? They improve how the search engines perceive your content. However, using too many is a bad thing. Keyword density is vitally important and you should learn how to get this right to achieve a perfect combination.
There are also other ways to optimise besides just keywords and density. Use keyword phrases. Nowadays, many keywords have become commonplace. Entering “chocolate” into a search engine, brings back millions of results. It is possible that people could wade through 10 pages of results, which they probably are not going to do, and still be confused.
Instead of doing this, they will approach it differently. Instead of one word they will enter something like “chocolate peanut butter cookies.” This is definitely more specific. If you are in the business of selling recipes, then you would be much better off using the second phrase instead of just that one key word.
A Keyword Myth.
When it comes to online business development, common sense is not always the best approach, especially when thinking about keyword use. Your mind says that if such and such keyword is the one you should be using to attract customers, then it should appear everywhere. So far, you are right. And don’t forget, “on point” virtual assistants can help you with all the details, if you need help moving forward quickly.
This next part is where many veer off the track. Putting them everywhere doesn’t necessarily mean stuffing your content like a keyword burrito. This might have been okay at one time but search engines have become much smarter. The engines know that a keyword would not ordinarily appear every third sentence in a content piece. This is generally called keyword stuffing.
Keyword Density.
A search engine is a complicated mix of algorithms that the average person won’t ever hope to understand. All we know is that it tells the bots to do their thing and they do it. They will look for keywords according to the individual requests and search tens of thousands of sites and blogs as they go about indexing accordingly.
The calculation of keyword density tells us how many of those words appear within a specific piece of text. For instance, if your article is around 500 words, bots will calculate how many times a certain word appears within that text. So-called Internet experts used to say that “safe” keyword density was anything between 3 and 10%.
But, search engines have their own ideas about what constitutes the proper density for their rankings. Now, it can be as low as 1-3%. This would mean that your keyword should occur only between five and 15 times in a typical 500 word article. Most tend toward the lower range here to be safe. After all, if you encountered the same keyword 15 times in a 500 word article you would likely think this to be strange, depending on the subject matter.
Any professional virtual assistance provider will tell you that the keyword density also considers the number of words in the targeted keyword. What is called longtail online business marketing is now popular and can really focus in on your content to reach a tighter and more clearly defined market. An “on hand” virtual assistant can get this done fast, and to an excellent standard.
But keyword density also works for your website development in general. Using keywords in picture tags, as anchor text within content and as subheadings as well as headlines will also get you noticed. The content will get people to visit you over and over, but your entire website will be the linchpin that can help you gain and stay on the first page of search results.