There’s no question about the value of linking for an SEO campaign. But that doesn’t mean you should get them from just anywhere at any price. Extra money and time spent are the prices of errors in link building judgment. If you really want to build links, then you have to do it ethically, the right way. While the short cuts look appealing, it won’t be worth it if Google bans your site. In the past few years, the process for building links has experienced changes. Link building has not gotten easier but rather harder. Google’s policies are more stringent on people who try to cheat and take short cuts. Still, there are many blackhat marketers who are always keen on using their own techniques to build links unethically through blog farms, comment spamming, etc. White hat backlinking takes time to do right, and that’s why some marketers can find themselves with mistakes in their campaigns.
Ok, first mistake on the list is using a backlink from a web property with a bad reputation in the search engines. If you are associated with a site with a bad rep through linking, this will only hurt your SEO efforts because it will held against you. Being linked to one of these sites let’s Google know that you approve of it, you endorse it. The result will be your site receiving penalty points. That’s why it’s critical to have a good idea about site reputation before receiving backlinks from them. In the event your site is giving a backlink: If you’re offered payment to ‘give’ a backlink to a site known to have a bad reputation, you should decline it because it will only hurt your site. You’ll save yourself headaches in the future by just saying ‘no’ to these sites.
Another mistake that is made by the webmasters is that they don’t use ALT text in their image links. Be sure to include your keywords in the ALT tags for your image links.
The backlinking aspect has both known and unknown considerations. It does not matter why you may have broken a rule, doing so will produce site penalties and aggravation for you. A good way to make sure you’re not falling into any trap is to keep yourself updated with the latest info on link building. You’ll stay out in front of the competition, plus you’ll help prevent mistakes. All this will help your search engine positions, and it will help make for safer backlinking.