The online landscape offers a large number of communication channels which you can use to publish online content.
- a company website
- a blog
- an extranet
- brand pages on various social media platforms
- social media groups
- an online news letter
- an online press center
- video channels on Youtube, Vimeo, GarageTV,…
- white labeled theme websites
- mobile applications
- article directories
- …
Such online channels are, for example, created during an advertising campaign. The biggest challenge is to keep providing these channels of relevant and original content. Each online channel has its advantages, but demands a personalized approach. Therefore it’s better to concentrate on delivering quality content for just a few channels, than doing everything poorly at the same time.
Facebook brand pages
Think about the number of Facebook brand pages to which you are subscribed. How many companies you know have succeeded in introducing new and original things on this channel? Most of the time, all they do is copying their own web content.
It takes a couple of seconds to create a facebook account, but a lot of time and commitment to promote it. It’s very crucial to adapt a personal approach to your network. That’s the key to real success on Facebook! And without an original content, your contacts will not be interested in your brand page.
So look before you leap! Think further than creative campaigns and focus your organization on the long-term maintenance of each channel that you use to inform your clients. If you are not able to maintain your channel, people can easily think that you are also not be able to lead your company in a proper way…
If you are looking for some inspiration for your facebook brand page, you can always check out this blog! 25 rock hard examples of original facebook brand pages.
Social media marketing makes brands interact with their customers. Make your brand accessible for your customers, and start treating them like real friends!