Whenever we need any information, we will search for that in search engine. The count of search engine increases along with the number of websites. These search engines work the same way by displaying search results when anyone searches for any keyword. But the latest search engine, Google differs a lot in the way it brings up the search result than the traditional search engines.
There is an algorithm, with which google rank the websites The top website that you get in the search result should be having the highest rank. This ranking is based on different factors and is not purely based on the density of keyword that you are searching for in the search engine. So unlike old times, stuffing your website content and Meta tags with keywords will not help you to rank better in these search engines.
One of the most important factor which google looks for is, what are all the websites and how many websites have links to your website. The anchor text that is used by these sites to link to your site also matters. There should be variety in these texts that is all the sites should not use the same anchor text to link to your website, otherwise
Google will think that they are just linking to the same site and is only a marketing technique and will not be given value while ranking your site. For the same reason, the higher the rank of the site that is linking to your site, higher is the possible ranking for your site as well. Another important factor is that the site, which points to your site should be relevant to your website in some way. You cannot get a link from a totally unrelated website to be effective in ranking. Also, not all the links should point only to your home page, but have the links point to other pages as well. This also increases the possibility of good ranking with search engines.
To get websites to point to your site, either your website should be of very high quality or you should pay for buying links from high quality websites. Another way is to exchange links with other websites of similar interests.