Individual online marketers often do not fully understand the implications to their marketing when considering authority sites and mini sites. Many internet marketing newbies have trouble deciding which kind of site to focus on. You really need to consider a variety of factors, including the kind of business you want to build and the way Google and other search engines operate.The bottom line, though, is it all depends on a person’s overall goal, strategy, and individual preferences. The purpose of this article is to help you understand the various benefits and weaknesses of authority sites and mini sites.
Each type of website, authority and mini, give you a range of options unique to each one. Even when the two types of sites target similar markets, they’ll be doing so in a different manner.An authority site is recommended if you want to sell a variety of products in a popular niche. If you’re content to focus on a single product within this market, then a mini site would be all you need. It’s really a question, then, of whether you want to target a broad market or laser focus on a much smaller niche.
You can explore this decision from different angles. It is possible to have ten mini sites along with one rather large authority site. Then let’s think about getting traffic to each situation. Each of the ten mini sites will need you to drive traffic to them individually. You will also need to direct traffic to your authority site. However, with an authority site you can drive traffics to different pages within the same site. So what you have with the authority site, which is larger of course, is the element of time leveraging. Plus you benefit from the inherent “stickiness” value with the larger site. It’s hard to make mini sites sticky because the content on them is so limited.
A mini site can be especially good for certain types of campaigns. You could, for example, rank highly if you aimed your marketing campaign at foreign countries, if you know there isn’t a lot of competition for your keywords there. You could focus your SEO in the country you were targeting and find a host for your mini site in that country. But, we suggest you do a test with that approach as we are not comfortable with saying it is a guaranteed hit. While marketers commonly focus on Google and its policies, there are other search engines as well. It’s always possible to optimize your sites with other search engines, like Bing in mind, even if they’re not as big as Google. If you’re looking to get good results from your mini sites, that’s one way to approach it.
Each market in which you are involved online needs to be considered separately because each venture is unique. Every venture you pursue will be somewhat different than the last and you’ll need to change the way you market. For this reason alone it is impossible so say that mini sites or authority sites are superior over the other.
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