Quite a number of elements play a part in any successful Adwords PPC campaign, but yes the ad copy can make or break your conversions. So let’s get cracking on this, continue on and you’ll discover three proven strategies for crafting ad copy that can produce higher conversions.
Do not ever take the long way around the barn when it comes to crafting ad copy. If you have never written a PPC ad or classified ad, then the news is that they do not give you much room for error; in fact, there’s no room for any error or wandering around. You only have 35 characters in the main ad space, and only 25 for the title; and Google considers a space as a character. Your PPC (classified) ads must out of necessity be short and to the point. Who knows how much time you really have, but we’re betting it’s about 2, maybe 3 seconds tops for your ad to work it’s magic. We know it’s not fair, but that’s life with all advertising and PPC in particular. For example, if you’re selling a certain product, you may give away the selling price in your ad, so that only those who are genuinely interested in buying your product click on the ad. Obviously price matters, no kidding, so it’s important to know that anyone who clicks on your ad with the price in it should be accepting of the price. If he doesn’t really have the budget, then there’s absolutely no use for him to click on your ad as it wouldn’t deliver any value to you.
When writing the copy, make sure that you remove any common words such as “in, an, it, on”; since they will take up a lot of space. You will notice when you write PPC ads that there’s not much room, and so you need to make every space and every word and letter count for all they have to offer. Your aim here should be to have only those words that count.
Hype is old on the net and people don’t like it, so be careful about getting too creative in your PPC ads. One thing to do is split test between a regular ad and one that contains some allusion to a story or experience. Tell them a clear story as to how you achieved something and how they could to. If you’re able to learn, then you can learn how to create profitable Google Adwords campaigns. When a PPC campaign fails to produce, just forget about it because that will happen. But when you apply tips like we discussed in this article, you increase your chances of success. Since ad copy is the back bone of any AdWords campaign, you should focus on it as much as possible.