Facebook has turned out to be the world’s most advanced social network, with a well defined advertising system in place. If you want to use this advertising format, you must be knowledgeable about the things that we are talking about in this article.
One of the most important things that you can do to create effective Facebook ads is to test them out in every possible way. Bear in mind, though, that this ad platform is totally different from something pay-per-click advertising in which the ads are only seen once. At Facebook, the users will see ads more than once in a given period of about a week, roughly speaking. These ads are different and your target audience might see them even twenty times in a week. On the other hand, with a situation like that, your audience could grow very old of seeing the same ad.
You do not want people to get too accustomed to seeing your ad headline, etc. The easy solution is to make multiple ads each and every week. Each of your ad group may have 5 to 10 ads or even more. The changes in these ads don’t have to be drastic and can be simple. You can change headlines, or keep them the same and use different graphics or copy. Besides this, you can also separate your traffic by age group. The best plan for doing this is to create age groups with gaps of 5 years. But, don’t limit yourself to groups with 5 year age gaps. This one feature has a lot of testing potential. You’d be able to test the kind of response you’re getting from certain age groups and then target your ads according to that. As time goes on, you will understand that these responses get predictable, which make your job easier. This is when you would have the capability to market to people of different ages with products that were produced just for them.
You will want to market your fanpage, so direct people to the custom tab and *not* your wall. Ok?
This all has to do with control and conversions, and you do not control what is on your wall. Right? You know it. But it’s different with your custom tab, and you can put what you need on your fan page, etc. There is no control with the wall because, as you know, that’s where all the other people can leave comments about who knows what. Also, marketers have already shown that conversions are much lower when they originate from the wall. So always have your targeted traffic flowing in your page’s custom tab rather than the main wall.
Of course there are more Facebook marketing tips around, as usual, but these will definitely get you going in the right direction if you use them. Always remember that you should optimize your campaigns by testing everything you do, and that includes your ads, of course.
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