With numerous blogs being produced every day, it’s a mystery to many bloggers how to make their blog stand out. It’s easy. People want to read good content material, and with good content comes ad revenue. Well, maybe it’s not that easy… We’ve lastly unleashed the secrets of effective blog advertising. Do note that these are not guaranteed to enhance your click-through ratios and they’ll not bring good karma to you or your advertisements.. If only.. Nonetheless, these suggestions should benefit your weblog to make it much more user-friendly, more easily accessible, and more content-enabled.
There are lots of types of blogs or purposes for blogs along with a certain quantity of tactics are applicable to just about all of them, so here is really a -short- list of suggestions for marketing and optimizing a blog:
1. Decide on a stand alone domain name www.myblog.com or directory of existing site www.mysite.com/blog. Sub domain is also an option blog.mysite.com. Refrain from hosted services that don’t allow you to use your personal domain name!
two. Acquire and install customizable weblog software – WordPress and Moveable Type are my favorites.
3. Customize blog look and feel templates – aka design.
4. Research key phrases and develop a glossary – Keyword Discovery, WordTracker, SitePoint, SEOBook Keyword Research.
5. Optimize the weblog:
* Template optimization – RSS subscription options, social bookmark hyperlinks, HTML code, Distinctive title tags, URLs, Sitemap
* Add helper plugins specific to WordPress or MT
* Create keyword rich categories (reference your keyword glossary)
6. Enable automatic trackback and ping functionality.
7. Create Feedburner Pro account and allow feed tracking.
8. Setup Google acount for Sitemap, validate and prep for future submission.
Nine. Identify authoritative blogs, web websites and hubs for outbound resource links and blogroll.
10. Format archived posts, related posts.
11. Allow statistics for tracking – Performancing, Google Analytics, ClickTracks.
Twelve. Submit RSS feed and Blog URL to prominent RSS and Weblog directories / search engines.
13. Engage in an ongoing link building campaign.
14. If podcast or video content are available, submit to Podcast and Vlog directories.
Fifteen. Submit blog url to paid directories with categories for blogs – Yahoo, BOTW, bCentral, WOW, JoeAnt.
16. Optimize and distribute a press release announcing weblog.17. Request feedback or critiques of one’s blog in related forums, discussion threads. When you have a resourceful post which will assist others, point to it.
18. Research and comment on relevant industry related blogs and blogs with substantial centers of influence.
Nineteen. Post frequently. If it’s a news oriented weblog, 3-5 times per day. If it is an authoritative blog, 3-5 times per week, but every post should be unique and of high value.
Twenty. Monitor inbound links, visitors, comments and mentions of one’s blog – Google Alerts, Technorati, Blogpulse, Yahoo News, Ask Blogs and Feeds.
21. Usually respond to comments on your blog and whenever you detect a mention of one’s blog on another blog, thank that blogger in the comments of the post.
22. Make contact with associated bloggers on AND offline if possible.
23. When making weblog posts always cite the source with a link and do not be afraid to mention well-known bloggers by name. Use key phrases within the weblog post title, in the body of the post and use anchor text whenever you link to previous posts you’ve created.
24. Use social networking services, forums and discussion threads to connect with bloggers. If they like your stuff, they’ll link to you.
25. Keep in mind when web sites were a brand new concept and the sage advice to print your web address everywhere you print your phone number? A similar advice applies for your blog.